Xiaohongshu Content Analysis Framework

Deep analysis framework tailored for Xiaohongshu's unique engagement patterns.

Purpose

Before creating infographics, thoroughly analyze the source material to:

• Maximize hook power and swipe motivation

• Identify save-worthy and share-worthy elements

• Plan the visual narrative arc

• Match content to optimal style/layout

Platform Characteristics

Unlike other platforms, Xiaohongshu content must prioritize:

• Hook Power: First image decides 90% of engagement

• Swipe Motivation: Each image must compel users to continue

• Save Value: Content worth bookmarking for later

• Share Triggers: Emotional resonance that drives sharing

Analysis Dimensions

1. Content Type Classification

Type	Characteristics	Best Style	Best Layout
种草/安利	Product recommendation, benefits focus	cute/fresh	balanced/list
干货分享	Knowledge, tips, how-to	notion/tech	dense/list
个人故事	Personal experience, emotional	warm	balanced
测评对比	Review, comparison, pros/cons	tech/bold	comparison
教程步骤	Step-by-step guide	fresh/notion	flow/list
避坑指南	Warnings, mistakes to avoid	bold	list/comparison
清单合集	Collections, recommendations	cute/minimal	list/dense

2. Hook Analysis (爆款标题潜力)

Evaluate title/hook potential using these patterns:

Hook Types:

• 数字钩子: "5个方法", "3分钟学会", "99%的人不知道"

• 痛点钩子: "踩过的坑", "后悔没早知道", "别再..."

• 好奇钩子: "原来...", "竟然...", "没想到..."

• 利益钩子: "省钱", "变美", "效率翻倍"

• 身份钩子: "打工人必看", "学生党", "新手妈妈"

Rating Scale:

• ⭐⭐⭐⭐⭐ (5/5): Multiple strong hooks combined

• ⭐⭐⭐⭐ (4/5): Clear hook with room for enhancement

• ⭐⭐⭐ (3/5): Basic hook, needs strengthening

• ⭐⭐ (2/5): Weak hook, requires significant improvement

• ⭐ (1/5): No clear hook

3. Target Audience (用户画像)

Audience	Interests	Preferred Style	Content Focus
学生党	省钱、学习、校园	cute/fresh	平价、教程、学习方法
打工人	效率、职场、减压	minimal/tech	工具、技巧、摸鱼
宝妈	育儿、家居、省心	warm/fresh	实用、安全、经验
精致女孩	美妆、穿搭、仪式感	cute/retro	好看、氛围、品质
技术宅	工具、效率、极客	tech/notion	深度、专业、新奇
美食爱好者	探店、食谱、测评	warm/pop	好吃、简单、颜值
旅行达人	攻略、打卡、小众	fresh/retro	省钱、避坑、拍照

4. Engagement Potential

Save Value (收藏价值):

• Is it reference material? ✓ High save potential

• Is it a checklist or list? ✓ High save potential

• Is it a tutorial? ✓ High save potential

• Is it time-sensitive news? ✗ Low save potential

Share Triggers (分享冲动):

• "我朋友也需要看这个" → High share potential

• "这说的就是我" → Identity resonance

• "太有用了必须分享" → Utility sharing

• "笑死，给朋友看看" → Entertainment sharing

Comment Inducement (评论诱导):

• Open-ended questions: "你是哪种类型？"

• Experience sharing: "评论区说说你的经历"

• Debate triggers: "你觉得呢？"

• Help requests: "有更好的推荐吗？"

Interaction Design (互动设计):

• Polls: "A还是B？"

• Challenges: "你能做到几个？"

• Tags: "@你那个需要的朋友"

5. Visual Opportunity Map

Content Element	Visual Treatment	Example
数据/统计	Highlighted numbers, simple charts	"节省80%时间" 大字突出
对比	Before/after, side-by-side	左右分屏对比图
步骤	Numbered flow, arrows	1→2→3 流程图
清单	Checklist with icons	✓/✗ 列表配图标
情感	Character expressions, scenes	卡通人物表情包
产品	Product showcase, lifestyle	产品实拍+使用场景
引用	Quote cards, speech bubbles	金句卡片设计

6. Swipe Flow Design

Plan the narrative arc across images:

Position	Purpose	Hook Strategy
Cover (封面)	Stop scrolling	最强视觉冲击 + 核心标题
Setup (铺垫)	Build context	痛点共鸣 / 好奇心
Core (核心)	Deliver value	干货内容，每页1-2个要点
Payoff (收获)	Practical takeaway	可执行的行动建议
Ending (结尾)	Drive action	CTA + 互动引导

Swipe Motivation Between Images:

• End each image with a hook for the next

• Use "下一页更精彩" type transitions

• Create information gaps that require swiping

• Build anticipation through numbering ("第3个最重要")

Output Format

Analysis results should be saved to analysis.md with:

---
title: "5个让你效率翻倍的AI工具"
topic: 干货分享
content_type: 工具推荐
source_language: zh
user_language: zh
recommended_image_count: 6
---

## Target Audience

- **Primary**: 打工人、自由职业者 - 追求效率提升
- **Secondary**: 学生党 - 写论文、做作业需要
- **Tertiary**: 内容创作者 - 需要AI辅助

## Hook Analysis

**标题钩子评分**: ⭐⭐⭐⭐ (4/5)
- ✓ 数字钩子: "5个"
- ✓ 利益钩子: "效率翻倍"
- △ 可增强: 加入身份标签 "打工人必看"

**建议优化**:
- 原标题: "5个让你效率翻倍的AI工具"
- 优化: "打工人必看！5个让我效率翻倍的AI神器"

## Value Proposition

**为什么用户要看？**
1. **实用价值**: 直接可用的工具推荐
2. **省时省力**: 不用自己筛选，直接抄作业
3. **FOMO**: 别人都在用，我不能落后

**收藏理由**: 工具清单，需要时可以回来查

## Engagement Design

- **互动点**: 结尾问"你最常用哪个？"
- **评论诱导**: "还有什么好用的工具评论区分享"
- **分享触发**: 打工人会转发给同事

## Content Signals

- "AI工具" → tech + dense
- "效率" → notion + list
- "干货" → minimal + dense

## Swipe Flow

| Image | Position | Purpose | Hook |
|-------|----------|---------|------|
| 1 | Cover | 吸引停留 | 标题+视觉冲击 |
| 2 | Setup | 建立共鸣 | 为什么需要AI工具 |
| 3-5 | Core | 核心价值 | 每页1-2个工具详解 |
| 6 | Ending | 行动引导 | 总结+互动引导 |

## Recommended Approaches

1. **Tech + Dense** - 专业科技感，适合干货分享 (recommended)
2. **Notion + List** - 清爽知识卡片风格
3. **Minimal + Balanced** - 简约高端，适合职场人群

Analysis Checklist

Before proceeding to outline generation:

• Can I identify the content type?

• Is the hook strong enough? (≥3 stars)

• Do I know the primary audience?

• Have I identified save/share triggers?

• Are there clear visual opportunities?

• Is the swipe flow planned?

• Have I selected 3 style+layout combinations?