Xiaohongshu Outline Template

Template for generating infographic series outlines.

File Naming

Outline files use style slug in the name:

  • outline-style-tech.md - Tech style variant

  • outline-style-notion.md - Notion style variant

  • outline-style-minimal.md - Minimal style variant

  • outline.md - Final selected (copied from chosen variant)

Image File Naming

Images use meaningful slugs for readability:

NN-{type}-[slug].png
NN-{type}-[slug].md (in prompts/)
Type
Usage

cover

First image (cover)

content

Middle content images

ending

Last image

Examples:

  • 01-cover-ai-tools.png

  • 02-content-why-ai.png

  • 03-content-chatgpt.png

  • 04-content-midjourney.png

  • 05-content-notion-ai.png

  • 06-ending-summary.png

Slug rules:

  • Derived from image content (kebab-case)

  • Must be unique within the series

  • Keep short but descriptive (2-4 words)

Outline Format

Layout Guidelines by Position

Position
Recommended Layout
Why

Cover

sparse

Maximum visual impact, clear title

Setup

balanced

Context without overwhelming

Core

balanced/dense/list

Based on content density

Payoff

balanced/list

Clear takeaways

Ending

sparse

Clean CTA, memorable close

Swipe Hook Strategies

Each image should end with a hook for the next:

Strategy
Example

Teaser

"第一个就很强大👇"

Numbering

"接下来是第2个👇"

Superlative

"下一个更厉害👇"

Question

"猜猜下一个是什么?👇"

Promise

"最后一个最实用👇"

Urgency

"最重要的来了👇"

Variant Differentiation

Three variants should differ meaningfully:

Aspect
Variant A
Variant B
Variant C

Style

Primary match

Alternative

Different mood

Layout

Content-optimized

Different density

Different structure

Tone

Professional

Casual

Playful

Audience

Primary target

Secondary target

Broader appeal

Example for "AI工具推荐":

  • outline-style-tech.md: Tech + Dense - 专业极客风

  • outline-style-notion.md: Notion + List - 清爽知识卡片

  • outline-style-cute.md: Cute + Balanced - 可爱易读风

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