corporate

Professional business style with navy/gold palette and structured layouts

Design Aesthetic

Clean lines, structured layouts, and business-appropriate sophistication. Projects competence, reliability, and institutional credibility. Balances professionalism with approachability through careful use of whitespace and refined color choices.

Background

  • Color: Pure White (#FFFFFF) with navy structural elements

  • Texture: None - crisp digital clarity for maximum professionalism

Typography

Primary Font (Headlines)

Modern geometric sans-serif (Inter, SF Pro, or similar). Clean, professional, and highly legible. Conveys competence and contemporary business sensibility. Medium to semi-bold weight.

Secondary Font (Body)

Humanist sans-serif (Source Sans Pro style) for body text. Friendly yet professional, optimized for reading comprehension. Regular weight with comfortable line height.

Color Palette

Role
Color
Hex
Usage

Background

Pure White

#FFFFFF

Main slide background

Primary Text

Navy

#1E3A5F

Headlines, key text

Secondary Text

Dark Gray

#4A5568

Body text

Primary Accent

Gold

#C9A227

Premium highlights, emphasis

Secondary Accent

Light Navy

#3D5A80

Secondary elements

Success

Corporate Green

#059669

Positive metrics

Alert

Corporate Red

#DC2626

Attention items

Neutral

Light Gray

#F3F4F6

Background sections

Visual Elements

  • Clean charts and data visualizations

  • Professional iconography (outlined style)

  • Structured grid layouts

  • Subtle shadows for depth (minimal)

  • Progress bars and metrics displays

  • Organizational charts

  • Timeline graphics

  • Comparison tables

Style Rules

Do

  • Maintain clear visual hierarchy

  • Use consistent grid alignment

  • Apply accent colors strategically (gold for emphasis)

  • Keep data visualizations clean and readable

  • Use professional outlined iconography

Don't

  • Use playful or casual elements

  • Apply heavy decorative effects

  • Mix too many accent colors

  • Crowd slides with information

  • Use informal illustration styles

  • Add slide numbers, footers, or logos

Best For

Business presentations, investor decks, quarterly reports, executive summaries, client proposals, corporate communications, board meetings

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