storytelling
Cinematic narrative style with full-bleed visuals and emotional impact
Design Aesthetic
Cinematic, full-bleed imagery that creates emotional connection. Story-driven compositions that guide the viewer through a narrative arc. Each slide is a scene in a larger story. Photography and illustration work together to create atmosphere.
Background
Color: Varies by mood - dark for drama (#0F0F0F), warm for comfort (#FDF8F3)
Texture: Photographic or illustrated backgrounds, subtle vignetting
Typography
Primary Font (Headlines)
Elegant serif like Playfair Display, Libre Baskerville, or editorial serif. Large, expressive headlines that complement imagery. Can use italic for emotional emphasis.
Secondary Font (Body)
Clean sans-serif for contrast and readability. Light weight to not compete with imagery. White or dark depending on background.
Color Palette
Background Dark
Near Black
#0F0F0F
Dramatic scenes
Background Warm
Warm Cream
#FDF8F3
Comfortable scenes
Primary Text Light
Off-White
#FAFAFA
Text on dark
Primary Text Dark
Deep Charcoal
#1F1F1F
Text on light
Accent Warm
Golden
#D4A853
Warm highlights
Accent Cool
Teal
#2DD4BF
Cool accents
Overlay
Black 40%
rgba(0,0,0,0.4)
Text legibility
Visual Elements
Full-bleed photographic or illustrated backgrounds
Cinematic aspect compositions (rule of thirds)
Text overlays with subtle background darkening
Atmospheric lighting and mood
People and human elements when possible
Emotional color grading
Subtle motion blur or depth of field effects
Vignetting to draw focus
Style Rules
Do
Create emotional connection through imagery
Use photography or illustration as primary element
Let visuals tell the story
Create consistent mood throughout deck
Use text sparingly - images speak
Don't
Use stock photo aesthetic
Crowd slides with text
Mix conflicting visual moods
Use clip art or basic shapes
Add slide numbers, footers, or logos
Best For
Case studies, brand stories, narrative presentations, emotional pitches, documentary-style content, origin stories, customer journeys
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