warm

Soft gradients and wellness aesthetic with approachable, friendly feeling

Design Aesthetic

Soft, calming gradients with rounded shapes. Wellness and lifestyle aesthetic that feels approachable and nurturing. Organic flowing forms balanced with clean typography. Warmth and comfort in every element.

Background

  • Color: Soft gradient from Warm Peach (#FDF4F0) to Soft Lavender (#F5F0FF)

  • Texture: Subtle organic shapes, soft blurred elements

Typography

Primary Font (Headlines)

Rounded sans-serif like Nunito, Poppins, or Quicksand. Medium to semi-bold weight. Friendly, approachable letterforms. Generous spacing.

Secondary Font (Body)

Same family in regular weight, or complementary rounded sans-serif. Comfortable reading size. Warm, inviting tone.

Color Palette

Role
Color
Hex
Usage

Background Start

Warm Peach

#FDF4F0

Gradient start

Background End

Soft Lavender

#F5F0FF

Gradient end

Primary Text

Warm Charcoal

#3D3D3D

Headlines, body

Secondary Text

Soft Gray

#6B6B6B

Supporting text

Accent 1

Coral

#FF8A80

Primary highlights

Accent 2

Soft Teal

#80CBC4

Balance, growth

Accent 3

Lavender

#B39DDB

Calm, premium

Accent 4

Soft Yellow

#FFE082

Energy, joy

Visual Elements

  • Soft gradient backgrounds (avoid harsh transitions)

  • Organic blob shapes with blurred edges

  • Rounded rectangles and pill shapes

  • Soft drop shadows (large blur, low opacity)

  • Simple line illustrations with rounded endpoints

  • Abstract organic patterns

  • Floating elements with gentle motion implied

  • Layered translucent shapes

Style Rules

Do

  • Use soft, gentle color transitions

  • Keep all corners rounded

  • Create sense of calm and space

  • Use organic, flowing shapes

  • Layer elements with transparency

Don't

  • Use sharp corners or harsh lines

  • Create high-contrast jarring combinations

  • Use dark or aggressive colors

  • Add busy or complex illustrations

  • Add slide numbers, footers, or logos

Best For

Wellness content, personal development, lifestyle brands, health and fitness, mindfulness, self-care, coaching, therapy, HR presentations

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