vector-illustration

Flat vector illustration style with clear black outlines and retro soft color palette

Design Aesthetic

Flat vector illustration with no gradients or 3D effects. Clear, uniform-thickness black outlines on all elements. Geometric simplification reducing complex objects to basic shapes. Toy model aesthetic that's cute, playful, and approachable. Panoramic horizontal compositions work well.

Background

  • Color: Cream Off-White (#F5F0E6)

  • Texture: Subtle paper texture, warm nostalgic feel reminiscent of vintage prints

Typography

Primary Font (Headlines)

Large, bold retro serif for titles conveying authority and elegance. Think classic advertising posters. Clean letterforms with strong presence.

Secondary Font (Subtitles)

All-caps sans-serif inside colored rectangular blocks. Label-like appearance. High contrast against block color.

Body Font

Clean geometric sans-serif for readability. Futura, Avenir, or similar. Consistent weight throughout.

Color Palette

Role
Color
Hex
Usage

Background

Cream Off-White

#F5F0E6

Primary background

Outlines

Deep Charcoal

#2D2D2D

All element outlines

Primary Text

Black

#1A1A1A

Headlines, body

Accent 1

Coral Red

#E07A5F

Primary accent, warmth

Accent 2

Mint Green

#81B29A

Secondary accent, nature

Accent 3

Mustard Yellow

#F2CC8F

Highlights, energy

Accent 4

Burnt Orange

#D4764A

Tertiary accent

Accent 5

Rock Blue

#577590

Cool balance, tech

Visual Elements

  • All objects have closed black outlines (coloring book style)

  • Rounded line endings, avoid sharp corners

  • Trees simplified to lollipop or triangle shapes

  • Buildings simplified to rectangular blocks with grid windows

  • 2.5D perspective (isometric-like but more free-form)

  • Depth through layering and overlap, not atmospheric perspective

  • Decorative geometric elements: radiating lines (sunbursts), pill-shaped clouds, dots, stars

  • People as simple geometric figures with minimal facial detail

Style Rules

Do

  • Maintain consistent outline thickness throughout

  • Use soft, vintage color palette

  • Simplify all objects to basic geometric shapes

  • Create depth through layering

  • Add playful decorative elements

Don't

  • Use gradients or realistic shading

  • Create photorealistic elements

  • Use thin or varying line weights

  • Include complex detailed illustrations

  • Add slide numbers, footers, or logos

Best For

Educational presentations, creative proposals, children's content, brand showcases, warm approachable topics, explainer content

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