minimal

Ultra-clean keynote style with maximum whitespace and zen-like simplicity

Design Aesthetic

Maximum whitespace with minimal elements. Zen-like simplicity where every element earns its place. Premium, refined aesthetic suitable for executive audiences. Less is more - remove until nothing more can be taken away.

Background

  • Color: Pure White (#FFFFFF)

  • Texture: None - absolute clean, no grain or patterns

Typography

Primary Font (Headlines)

Clean geometric sans-serif like SF Pro Display, Inter, or Helvetica Neue. Light to medium weight for elegant restraint. Generous letter-spacing. Large scale for impact without boldness.

Secondary Font (Body)

Same family as headlines in lighter weight. Minimal size contrast. Clean, airy feeling throughout.

Color Palette

Role
Color
Hex
Usage

Background

Pure White

#FFFFFF

Primary background

Primary Text

Near Black

#1A1A1A

Headlines, body

Secondary Text

Medium Gray

#6B7280

Captions, metadata

Accent

Single Brand Color

#2563EB

One accent only, sparingly

Dividers

Light Gray

#E5E7EB

Subtle separators

Visual Elements

  • Single accent color used sparingly

  • Thin hairline rules for separation

  • Generous margins (minimum 15% on all sides)

  • Center or left-aligned layouts

  • Simple geometric shapes only when necessary

  • No decorative elements

  • Data visualizations in single color or grayscale

Style Rules

Do

  • Embrace empty space as a design element

  • Use single accent color only

  • Keep text minimal (10 words or less per slide)

  • Create breathing room between elements

  • Use scale to create hierarchy

Don't

  • Fill empty space with decoration

  • Use multiple accent colors

  • Add icons or illustrations unless essential

  • Create dense information layouts

  • Add slide numbers, footers, or logos

Best For

Executive briefings, keynote presentations, premium brand communications, minimalist products, investor meetings, high-level strategy

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